Ever wondered which is the best selling golf brand in Japan? TaylorMade you say, or perhaps Mizuno?
Neither – the answer is XXIO, which topped the blue ribbon driver and iron categories in ParGolf Japan’s 21st Golf Equipment Awards. The awards are based on a survey conducted at 100 golf shops throughout Japan to find out the hottest-selling equipment of 2012.
The XXIO 7 Driver was the winner in its category by a large margin, making it the ninth straight year that the Japanese marque has won the award.
“The XXIO 7 is the most popular driver by far. There are also many people who decided to purchase XXIO 7 through the good fitting services,” said Yoshinori Nishizawa of GOLF-5 Setagaya Shop.
“There was a lot of word-of-mouth communication that the XXIO 7 is easy to hit and gets the ball airborne easily. It is referred to as a driver which does not disappoint,” noted Yoshihisa Date of GOLF MAC.
Designed to generate more distance with easy swings, the XXIO 7 has a low-density T9S titanium clubhead that is 5g heavier than the previous model with the extra weight distributed to the perimeter for higher MOI. The new XXIO MP700 shaft is lightweight and helps generate clubhead speed, while being shorter to encourage a higher centre hitting ratio. The deep CG location helps create high launch angles with less spin, which increases carry distance. The low-density titanium body allows the CG to be located close to the clubface for a marked improvement in getting the head square at impact and creating a draw bias. This is also the best-sounding XXIO driver yet, thanks to a new crown rib sole design that is tuned to provide explosive sound and feedback.
“There were many people who waited and bought the new model after hearing of its reputation of being easy to hit,” stated Narihisa Ogawa of Sports House SAPPORO.
“The XXIO 7 Iron fared well sales-wise among young and old golfers and across both genders. Since the iron is expensive, it also evoked a sense of security which increased its popularity,” added Shinichi Ohtsuka of Victoria Golf Group.
The XXIO7 generates faster head speeds for greater distance with easy swings. With a SUS360 stainless steel body, titanium face and tungsten-nickel sole weights, the high-MOI clubhead is 2g heavier than the previous model to help create higher kinetic energy on impact. The new face thickness design is individually engineered for each club, matching typical strike patterns by expanding the sweetspot laterally in the middle irons and vertically in the wedge. The Auto Power Impact design suppresses spin and imparts a higher launch angle for more distance.
TaylorMade’s RocketBallz range topped the fairway woods and utility categories, while the Odyssey White Ice series was a clear winner in the putter category.