May10

FJ. The Mark of a Player

In The Mag | Product Focus

Throughout its long history, FootJoy has experienced remarkable success and acceptance among the games’ best players, like Rory McIlroy. Dating back to Walter Hagan’s victorious U.S. Ryder Cup Team in 1927, FootJoy has set the standard in golf footwear.

As the brand evolved, entering the glove business in 1980, socks the year after, performance outerwear in 1997, and full line golf apparel today, a consistent and enduring mark has served as the common thread among all of those products: the FJ.

When wearing a product with the FJ mark, you identify yourself with an authentic golf brand that is worn by more players on the worldwide tours and more consumers, in general.

The mark that has adorned more PGA Tour professionals, club pros and better amateurs provides an aspirational quality that has been critical to FootJoy’s success over the years.

When you wear FJ, you define yourself as a player who is committed to the game of golf.

 

 

FJ ‘Spot-The-Car Decal’ Contest

In conjunction with its new marketing tagline, ‘FJ. The Mark of a Player’, FJ is running a ‘Spot-The-Car Decal’ contest from May 1 – June 30, 2012 in Singapore and Malaysia.

  • ‘FJ. The Mark of a Player’ car decals (stickers) will be distributed through golf magazines, authorised FJ retail shops and at selected events.
  • Golfers who display the car decal during this period and get spotted by the FJ team at golf clubs, driving ranges and/or at events will stand a chance to win FJ apparel prizes and FJ goodie bag items.
  • Three (3) winners every week will be announced on the FJ websites every Monday from May 7 – July 2, 2012.

Log onto www.FootJoy.com.my for contest details

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