About ParGolf Magazine

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ParGolf Magazine stands out as THE leading publication in Malaysia and the Asian region. With highly informative and concise articles on the auld game; its players, famed golf courses bothhome and abroad as well as travel and lifestyle features, the publication is a much sought-afterread. Inspiring , stylish and thought-provoking, ParGolf is the number one choice of the golffraternity and is the ONLY golf magazine in this region to have a certifi ed circulation by the AuditBureau of Circulations (ABC).Backed by a strong team of writers and contributors with diverse journalistic experiences,readers are thus assured of in-depth, objective coverage of the golfing scene.

A: CONTENTS

Features – Interesting and insightful stories from around the golfing world

Interviews – Question and answer sessions withprominent golf personalities

Travel & Leisure – Choice of local and foreign destinations toenjoy a relaxing a golfing or non-golfi ngholiday

Junior Scene – News and personalities from the junior golfing scene

Golfers’ Bulletin – News and results from local golf clubs,events and tournaments

Around Asia – Golf happenings/news from Asia Industry

Round Up – Latest news from the local golf industry

Instructions/ Golf Tips – Golf lessons from leading local andforeign teaching professionals

Health & Fitness – Articles by qualifi ed instructors on golfrelatedhealth & fi tness.

Holy Grail – Playing review of the latest golf equipment.

Product Focus – Round-up of the latest golf equipment available in market.

Fashion Fairways - Stylish look at the best of golf apparel &accessories.

Essentials – Round-up of the latest apparel and accessories in the market.

Pot Shots – Offbeat news from around the golfing globe

Tee to Grin – Exclusive golf cartoons for laughs

Hotel of the Month – Special monthly editorial review of leading hotels

The Lobby – A directory o flocal & international hotels & resorts

Cars + Pars – Review of the latest automobiles with a golfing touch

Style & Savvy – Highlight on luxury products

Golf Course Directory – A complete directory of golf clubs inMalaysia, Singapore & Brunei

Calendar – Calendar of events both local and international

B: AUDIT BUREAU OF CIRCULATION (ABC)

ParGolf is the ONLY golf magazine in this region to have a certifi edcirculation by the Audit Bureau of Circulations (ABC).Monthly Average Nett Circulation from 1 June 2010 to 30 December2010 is 16,680.

C: CIRCULATION

• Subscription
• Mailing List
• Cafés
• Major Bookstores & Newsstands(Malaysia, Singapore and Brunei)
• Golf Pro Shops
• Golf Clubs in Malaysia & Singapore
• TOURISM MALAYSIA offi cesworldwide
• On board MALAYSIA AIRLINES
• United Overseas Bank(Priority Centers)
• Standard Chartered Bank(Premier Centers)
• OCBC Bank (Priority Centers)
• The Bankers Club Kuala Lumpur
• MAS Golden Lounge – KLIA
• Cathay Pacifi c Lounge – KLIA
• Plaza Premium Lounge – KLIA
• Thai Airways Lounge – KLIA
• 4 & 5 Star Hotels –Business Centers
• Foreign Embassies
• Golf Tournaments

D: OFFICIAL MAGAZINE FOR MALAYSIAN OPEN

ParGolf Magazine is the offi cial magazine for Malaysia’s oldest and mostprestigious professional golf tournament from 2006 thru 2010

E: AREAS MAGAZINE SOLD AND PRICE:

All states in Peninsular and East Malaysia, Singapore and Brunei.Peninsular Malaysia – RM9.90 / East Malaysia – RM10.90Singapore & Brunei – S$5.90

F: READERS PROFILE – PARGOLF MAGAZINE

First published in May 1999 as a fortnightly tabloid, ParGolf has since transformedinto a monthly magazine, with special supplements and tailor-made specialeditions

Frequency : Monthly
Circulation : 28,000 copies – 30,000 copies
Audience : Middle to Upper Income BracketIndustry Captains, Decision Makers and LeadingProfessionals from various fields

G: DEMOGRAPHIC BREAKDOWN

GENDER : Male – 88% / Female – 12%
RACE : Chinese – 42% / Malay – 39% / Indians – 10% / Others – 9%

AGE GROUP :

• 10 to 20 years – 8%
• 21 to 35 years – 29%
• 36 to 50 years – 40%
• 51years & abv – 23%

INCOME BRACKET :

• RM 2,500 – 5,000 – 7%
• RM 5,001 – 10,000 – 25%
• RM 10,001 – 15,000 – 38% ,
• RM 15,001 and above – 25%
• Others – 5%

OCCUPATION :

Chairmans, Directors, Chief Executive Offi cers,Politicians, Entrepreuners, Businessmen, Managers,Senior Executives, Profesionnals, Golfers, Golf IndustryPersonnel.

DISTRIBUTION BY REGION (MALAYSIA):